The new Bisazza Flagship Store in London is located in the heart of Chelsea, at 60 Sloane Avenue, just a few steps from the historic showroom that opened in 2004 and has become a landmark in the British capital over the years. The space is developed on a single level parallel to the street and is distinguished by the compositional rigour of the spaces marked by a regular sequence of majestic columns covered in yellow gold mosaic, an iconic element already present in Bisazza Stores. The mosaic is reinterpreted in a continuous dialogue with the two chosen colours, intense and decisive: a green and a purple as a tribute to the city of London and its chromatic symbols, also designed to highlight the identity of the brand and the richness of the collection displayed on large wall panels. Large mirrors placed on the sides of each showcase emphasise the surfaces and at the same time dematerialise the important presence of the pre-existing building structure, dilating the space. The floor, in herringbone moka parquet from the Bisazza Wood collection, is interrupted by decorative marmosaic panels made of Guatemala green or Verona red marble, which tell of the mastery of the mosaicists of the Bisazza atelier and create a refined visual rhythm. From the ceiling, characterised by a generous height, majestic crystal chandeliers from the Bisazza Home collection descend, alternating with the succession of columns, multiplying and emphasising the symmetries of the space. A harmonious balance between strong architectural signs, details and references to Italian decorative culture.

Photo:
Mark Cocksedge, Courtesy Archivio Bisazza