The collaboration for the art direction of the FACCO Gioielli brand, stems from the need to create a new coordinated image for the brand where the 18 kt gold jewel is always at the centre of attention. Particular research went into the choice of a colour palette consistent with the brand's different collections, each of which was dedicated a name evoking a very specific concept.

Each collection tells of a different theme to define the person the jewellery is aimed at. Chic and Vanity to tell of beauty and femininity; Spring and Bloom to tell of play and fun; Energy and Verve to tell of strength and vitality. In turn, all jewellery takes on a meaning, narrating an emotion.

Gold and the great preciousness of this material are communicated through a pattern formed by the repetition of golden ellipses that enhance its importance and value.

As part of the new coherent corporate image, new display and merchandising materials, product packaging, catalogue, website and the entire coordinated graphic image were designed, including a new logotype and the study of a concept for a FACCO flagship store.

Photo:
Andrea Freato

Collaborators:
Francesco Cecchini designer