Mini wears Bisazza

product design project

2005
BMW MINI, Bisazza

It is a co-marketing project between the Bisazza and BMW brands, with the aim of dressing a car in mosaic without altering its image and line. With this in mind, five Minis were “dressed”, imagining a tailored suit edged with black trimmings, creating many rounded silhouettes defined by specially designed rubber trimmings.
“...like a Chanel suit, like a real thoroughbred horse...”

 

youtube video

Photo:
Ottavio Tomasini, Courtesy Archivio Bisazza

Collaborators:
Riccardo Tagliapietra architect, Veronica Tommasin designer

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